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Monthly Sales Target Letter Format

Performance Evaluation Letter for Sales Officer

Subject: Performance Evaluation and Sales Target Increase

Dear [Sales Officer's Name],

As you are aware, we conduct performance evaluations on a regular basis to assess the performance of our team members. We have recently reviewed your performance for the last few months.

We regret to inform you that your performance has not met our expectations. Specifically, we have noticed a decline in the achievement of your sales targets.

In order to improve your performance and help you achieve your sales targets, we have decided to increase your sales targets for the upcoming month. This will give you an opportunity to demonstrate your abilities and prove your worth to the company.

Your new sales targets are as follows:

  • Increase sales by 15% compared to the previous month.
  • Acquire 10 new customers.
  • Close at least 5 deals worth over $1,000.

We understand that these targets are challenging, but we believe that you have the potential to achieve them. We are confident that you will rise to the occasion and prove yourself as a valuable asset to the team.

We will be monitoring your progress closely and will provide you with support and guidance as needed. Please do not hesitate to reach out to us if you have any questions or concerns.

We look forward to seeing a significant improvement in your performance in the upcoming month.

Sincerely,

[Your Name]


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